It can be especially frustrating when asking your customer the standard opt in question 'Are you happy to receive further marketing...' only to receive a resounding 'No, thank you'. This has a significant impact on the number of reviews that you are ever likely to achieve!

The good news is that as long as you have a clear, up to date and transparent Privacy Policy (also called a Privacy Notice) and communicate its provisions to your customers, those privacy notices will cover feedback collection without the requirement for consent.

If you've the ability to update your Privacy Policy it is a relatively straightforward process and here at Working Feedback we can guide you and have some appropriate wording for you to include.